Google Free Keyword Tool - Optimizing Videos With The Right Keywords
By Jimmy Cox
When I am picking keywords for YouTube videos, I first go to the Google free keyword tool. I get my really broad phrases, then I go over to YouTube, I drop those phrases into YouTube. I'’ll look at some of the top videos that are getting the most views.
Then I'’ll go and have a look at the insight tool and come and look, under YouTube search, fopr something to do with viral video. ‘’How to sell'’, no, that’’s probably not going to work, ‘’marketing'’ too general, ‘’viral marketing'’, I feel that might be little bit too competitive of a phrase. All of the videos had a high number of views, so I'’m probably going to steer clear of that one, ‘’how to sell soap'’, we might skip that one. So I'’ll come back.
Then I just go through and do that to a few videos in this search. Then what I might do is, another one was, ‘’video marketing,'’ so I might go to ‘’video marketing'’ and do a similar sort of thing. So ‘’video marketing'’ we'’ve got 72,000 views here, keep scrolling down. We'’ll come down we'’ll have a look at the insight tool.
They'’ve disabled the insight tool. Most people don'’t know you can disable the insight tool, so they'’ve disabled it so you don'’t get the stats. But clearly they'’re a more educated, savvy SEO YouTuber, so they'’ve disabled it. The rest had quite low views.
We'’ll just go into the insight tool and we'’ll scroll down here. Ok, here are some YouTube searches. He’’s getting quite a lot of traffic for that keyword and a lot of traffic for that keyword. ‘’How to get more views on YouTube'’ and ‘’how to get a lot more views on YouTube.'’ I think both of those could be killer keywords to go after. Most of the people you'’re going to be going after to take their keywords aren'’t going to be doing any of this SEO. You find out what keywords are already driving them more web traffic, you do a little bit of SEO to them, you knock them off and you start taking their traffic.
At the moment it is a little bit of an exploratory phase for me. I'’m just moseying around YouTube and trying to find a series of keywords. Another place you can look is under the tags. The tags I find are more useful when it’’s done by someone who knows. I reckon if you look at 95% of the other videos out there, the tags aren'’t that helpful because you'’ll see they'’re just random things. They'’re not really thought through from an SEO perspective. But tags can be good if the person knows what it is that they'’re doing.
So there are some tags there and some keywords there researched through Google free keyword tool. Now we also need to be thinking in the back of our mind about that avatar and thinking about what can we do. What’’s going to be the right bait to hook them. It also needs to be related to the video. There’’s nothing worse than searching something and then clicking on the first video that comes up and then finding it’’s completely unrelated, you might watch a few seconds.
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