The Importance Of Keyword Search Tools In Video Optimization
By Jimmy Cox
When I am doing SEO for YouTube videos, the way that I start my process for determining what keyword I'’m going to select, I'’d use Market Samurai. I'’ll go to Google and type in Free Google Keyword Tool. Most keyword search tools just pull their data from Google anyway. This tool at the moment, and I know the good thing about Market Samurai they'’re keeping on the cutting edge because there are rumors coming out that this is about to get disabled and you have to be logged into your account. So they'’re looking at setting things up to make sure you can still get access to this type of information. But it’’s always a good idea to feed back to Google what it says is relevant.
That’’s why I like to use their free keyword tool. If I type in a keyword, it will tell me what keywords it thinks are relevant. I can try and spot the gold within it. Picking keywords is a little bit like reading tea leaves. Over time you get better at it. I'’m still trying to get to the point of documenting that process, I need to get a really clear system. This is the best that I could get, the system as to the way that I do it because I'’ve got it so ingrained now.
After you do it more and more and you understand your avatar, you'’ll just drift into their head and you'’ll think, if I was a person looking for a wedding celebrant and I was on YouTube, what types of things would I be typing into YouTube that are related to wedding celebrants or the perfect wedding or something like that. Those might be the type of keywords you think about targeting.
The problem with YouTube keyword tool, I first heard this by Geoff Johnson. Geoff Johnson, if you don'’t listen to his work and you'’re into SEO, you should. He’’s really good at his work. He was the first one that I heard reference this one. It’’s a keyword tool that Google offers that’’s specific to YouTube. The problem that I'’ve found with this is, if I type in keyword, let’’s say weddings. The results that it gives me back, I never find anything I can really take and work with.
When you type something into YouTube, you have to go for very broad terms. I just haven'’t found it that effective. I'’ll show you the method that I choose that is more effective. Also if you drop videos into YouTube you can have it recommend keywords that it thinks are related to videos. So you could look at someone else’’s video and say what keywords would you recommend but I just don'’t get good results that way.
You can try it, you can test it out, you might get better results and it’’s still a very young keyword tool, so they'’re still developing it.
What I would do, we'’re looking at viral videos. Usually what I like to do, I'’ll go for more broad, very aggressive keywords using reliable keyword search tools. I'’ll start off by trying to get a few broad topics. I can see video marketing, I can see some viral marketing, let’’s go viral marketing.
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