Top Tips And Tricks On Web Video Distribution
By Jimmy Cox
What do we do once we'’ve created our videos? We need to make sure that we get maximum web video distribution for that.
The first thing that I want to talk about is YouTube: video is the place to go. YouTube needs to be the area that you focus on and there are a few reasons for that. Obviously comScore, they'’re a research company based out in the States. They said that YouTube is now the number two search engine. So when people are looking for things they go to Google number one, and then they go to YouTube number two. If you need more details on this, you can see our SEO training products or check out our SEO Method 2.0 review.
Twenty-eight percent of all the searches done in the Google network, so the Google network is all of their sites, 28% of them come from YouTube. So a big part of all of their traffic is going through YouTube. YouTube has thirteen times more traffic than the position number two. Of all the different online video sharing sites out there, Hulu is currently sitting in number two, but YouTube has thirteen times as many views. When you think about where you'’re going to focus your attention on, you make sure you focus on the big rocks and you make sure that you put your attention into the things that are going to get you the biggest impact.
The other things to keep in mind as well are some YouTube facts. YouTube is now the default everywhere. It’’s the default on all the smart phones that come out. Whenever there is any sort of video search, it’’s all YouTube. When you think about a lot of the new TVs that are coming out that have integrated in things like Google TV and even ones that don'’t have Google TV integrated, they all use YouTube as the default search engine. The Apple TV uses YouTube as the default search engine.
Then you'’ve also got the iPads. iPads have increased the consumption of video significantly. Everybody is starting to use iPads to consume video, and the default on that - YouTube. So I think you'’re starting to get the pattern here. It’’s all about YouTube.
The other thing to keep in mind, I think I heard Paul Colligan mention this one, which I think is interesting. You don'’t see Google search results in the YouTube search results. So when you'’re on YouTube and you'’re typing something in, you don'’t see normal listings there. But when you'’re on Google and you'’re doing a search, what do you see? You see videos in the normal search. That shows you when you do video as one of your SEO techniques, you not only have the ability to dominate universal search and normal organic search through Google but you can also dominate on YouTube as well.
What do we need to do? We need to make sure we spend out time on YouTube. Ninety per cent of what I do for any web video distribution work starts with YouTube. When to use some other sites. Some of the other sites that we do use, we use Vimeo, Viddler and Amazon S3, there are a whole lot of other different services out there which could be helpful to your small business internet marketing. These are the main ones that we use, you might use one that works well for you.
About The Author
Learn More On Getting Your Videos Noticed Online. Read Our Web Video Production Services Review. Visit http://www.melbourneseoservices.com Today.