Social Network Marketing Strategies
By Jason Rushton
Social networks are sites that are designed as a place for groups of people to hang out and communicate online. It’’s an easy way to meet new people, and to stay in contact with your friends and family. There are literally hundreds of these sites with Facebook, and Myspace are just a few of the more popular ones. So having said this, no where have I mentioned marketing.
So what is social network marketing and how should it be done? Well in a nutshell Social network marketing is marketing your product service etc.. via social networking sites. While this sounds simple in nature it can be a very tricky concept to master. If you join some of these social networking sites, and start sending an posting messages like hey look at my new product, or go here and buy this you are either going to get banned from the service or create a bad reputation for yourself and you will ultimately be ignored.
Let’’s think about it this way. Say there is a group of people meeting at the local mall. You walk up to that group and say hey guys would you like to buy this _______ from me it’’s the best_____ there ever was. Their going to look at you kind of weird and either tell you to get lost or they will move somewhere else. It’’s really no different on social networking sites. These are real people gathered together it’’s just a different medium.
So how would you approach this group of people if they were in the mall lets say? One way is that you would politely walk up and introduce yourself and become part of their conversation. (It might be a little awkward at first, but after being part of the conversation for just a little while you are now one of the group). Maybe another way is you hang around and eavesdrop on their conversation until you hear them talking about a conversation that you have some useful information to add, or you have the answer to a question that they are discussing. At this point you could step in and politely offer your opinion on the discussion.
In the end Social network marketing is not that much different from other forms of marketing in the sense that no one likes the in your face approach. It is best to build trust and be there to help when they need it and when it comes time to buy, they will feel obligated to buy from you. The main difference with social network marketing is that people feel that it is more private, so really you have to be extra careful and tactful when trying to enter into a new group of people.
Recently I had the pleasure of being taught the principles of social network marketing by Bob Yeager. Bob has an amazing sense of how people work, and really knows how to help people and give them what they want and need. Bob’’s main focus is helping others and the rest takes care of itself.
About The Author
Jason Rushton has been involved with internet marketing since 2002. He really enjoys helping and seeing others reach their goals. You can see more of his article and information at http://www.online-marketing-tools.com